REPURPOSE SAVANNAH
STRATEGY DESIGN

As a group project, Design Management for Sustainable Practices tackled the waste flow of building materials in Savannah, GA. Working with the local community and engaging will all stakeholders in the design process to co-create RE:PURPOSE SAVANNAH. 

 

Waste is a product of short-sightedness. The RE:PURPOSE SAVANNAH is multi-layered campaign, aims to educate the public on the value and process of deconstruction, support and expand existing landfill diversion initiatives, generate demand for reclaimed materials in the marketplace, and build on existing examples of innovative material reclamation and reuse.

 No design decision should purely come from our assumptions, Rather, success will come when we work with the community, with the intent to understand all the actors and relationships involved, by engaging diverse values. We collaborated with local makers, construction workers and waste management to navigate the opportunities in the ecosystem of reclaimed materials. 

By using structure and value flows, we created a community engagement map with the goal of providing an overview of all actors and relationships in Savannah’s reclaimed material ecosystem. The four different types of relationships we identified from our research are 1. goods and services, 2. money and credits, 3. information, and 4. intangible value. 

By engaging the stakeholders together in this exercise participants could realise what relationships are missing for them and understand all the different relationships that are an important part for themselves and for the whole community to exist. 

This service ecosystem model is typically used as an internal tool for designers to overview complex relationships within a system and to define different value flows between actors in the course of scoping opportunity areas. However, we used the tool to hear from stakeholders how they see their system as a part of the whole. In addition to that, as designers, we were able to observe what each stakeholder is interested in pursuing.

Sustainable Guide Map Example

As our developing solution, we create a layer approach for interaction with the community. We worked with the local community to create a series of services in order to over bridge communication gaps and cultivate collaborations between the actors.  

 

This included a series of community driven events, policy creation and certification, and guide mapping of resources and a hosting website designed to offer a platform for new and existing users. 

Savannah Sustainable Guide Map is a printable and digital resource guide that mapping all actors in the Savannah Reclaimed Material Ecosystem. The aim of the concept is to fill communication gaps and cultivate the collaborations between actors. New actors can be added on the map to participate in architectural preservation, deconstruction, or repurpose reclaimed materials. Users are able to find location-based tangible and intangible resources or donate their resources to nearby actors through the map.

The RE:PURPOSE SAVANNAH Seal certifies the authenticity of products and establishments furnished with reclaimed materials.

 

With the support of the local tourism, Office of Sustainability, the endorsement campaign is to motivate makers, crafters and sellers to work together in preservation initiatives and heritage of Savannah. Products that are made from reclaimed materials will get certified with a stamp, tag or code. The hope that these products would be more attractive to the buyer, including tourist, as a piece of Savannah ethos. 

 

Journey Map of reclaimed material endorsement strategy

Strategic vision of reclaimed material ecosystem

rinastry@gmail.com
+1 678 593 8979

+27 73 492 0018
 

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2020 by Rina Strydom Wix.com

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